28 Maret 2014

First in Indonesia: STARBUCKS RESERVE

March 20, 2014 - Starbucks Indonesia officially opened its first Starbucks Reserve store in Jakarta. Since it opened its first store at Indonesia in 2002, Starbucks has building an authentic and global coffee culture and expertise, its care for the community and ability to consistently deliver a unique Starbucks Experience to customers across Indonesia. Starbucks currently operates more than 169 stores in 12 cities across Indonesia.

Placed in Starbucks Gran Indonesia, that be the first outlet who bring the new ambiance for its outlets. I'm so amazed with what they've done with their outlets. Inspired by Indonesia heritage. The store is the latest sample of Starbucks ongoing approach to create locally relevant designs that honor the culture of the neighborhoods they serve. The store features a mixture of reclaimed boat wood on the floor and wall finishing. The vintage cross-modern furniture and community table also offers customers a comfortable place to work connect with each other.

When you see the furniture above, look at the table shape. It looks like made from a huge cable reels. With the earthy theme, Starbucks now look so warm and cozy. Beside the furniture, the one that captured my eyes was the paintings on the walls. It made by the Indonesian artist the painted the special heritage of Indonesia like 'Batik' , Indonesian's map and Indonesian flowers that inspired by the beautiful Flores, and even the floor recycle made from boat at Sunda Kelapa Harbor Jakarta. It shown that we have a very rich and beautiful country. And Starbucks really did well in capturing it all.

And for you smokers, Starbucks also have an outdoor area. This area looks like a ship deck. With a little bulbs in the ceilings.


Beside new store appearance, Starbucks also launch their newest coffee. Like Anthony Cottan, Director of Starbucks Coffee Indonesia said, that Indonesia has been grown become a local culture flourish, and customers increasingly looking for an ultra-premium coffee experience. That's why Starbucks now launched STARBUCKS RESERVE to fulfill the customers needs.

Starbucks Reserve is a category of ultra-premium coffee that elevates the coffee experience. Starbucks has introduced 2 new Starbucks Reserve coffees in Indonesia: Starbucks Reserve Sun-Dried EthiopiaYigarcheffe and Starbucks Reserve Finca Nuevo Mexico. Both of them rare and extremely limited coffees, each hand-picked for their distinctive flavors and unusual locales around the world.

Starbucks Reserve Sun-Dried EthiopiaYigarcheffe
At that time we got a chance to try their Starbucks Reserve Sun-Dried EthiopiaYigarcheffe. This exquisite, naturally-processed coffee comes from the village of Aricha in the district of  Yigarcheffe in the Southern region of Ethiopia. It has acidity in the flavor. We can taste fruity in our palate.No wonder, since it consist of rich layers of strawberry, bing cherry and baking chocolates notes. So, it taste sweet, a bit acidity and fruity.
So great paired with dried fruits, dark chocolate and sweet citrus. But that time, Starbucks paired the
Sun-Dried EthiopiaYigarcheffe with butter croissant. The taste of the butter suddenly covered all over my mouth. It taste so great. The buttery and fruity taste is so good mix together.

Sun-Dried EthiopiaYigarcheffe paired with Butter Croissant
Starbucks Reserve Finca Nuevo Mexico
Finca Nuevo Mexico literally means New Mexico. This coffee provides a lush environment where we can taste the toasty aromas with candied  citrus and a brown sugar sweetness. This coffee come from Nueva Mexico coffee farm. The acidity is is more higher than the Ethiopia one.

Sumatra Lake Toba
For the local coffee, Starbucks have Sumatra Lake Toba. This wonderful coffee comes from several villages around Lake Toba-Dolok Sangul to the Southwest and Seribu Dolok to the Northwest. Sumatra Coffee Lake Toba has more pronounced herbal flavor and a full-bodied syrupy mouthfeel. The label art is inspired by traditional pattern designs and icons in Indonesia. FYI, Lake Toba is the largest lake in Indonesia and the largest volcanic lake in the world.

Anthony Cottan, Director of Starbucks Coffee Indonesia brewed the Starbucks Reserve along with the barista
Barista brewed the Starbucks Reserve
Toni Wahid - A coffee Expert share his experience about coffee world & his experience about his favorite things in Starbucks. He loved the black coffee & cinnamon roll when visiting Starbucks Coffee.
To accompany our coffee, Starbucks also served their petite canapes. Some of them taste really good paired with their coffee.

Overall, as a coffee lover, I definitely so damn excited attended to be the witness of Starbucks Reserve first outlet in Indonesia. As usual, Starbucks never failed deliver their best coffee. It always came from the best coffee seeds. If usually you see the Starbucks barista identical with their green apron like its sign board, but for Starbucks Reserve, they using black as their signature color. Look edgy and stylist though.

Starbucks Reserve Exclusive Tumbler - IDR 450.000
I Heart with this tumbler so damn much ♥♥
Starbucks Reserve
Grand Indonesia Mall Ground Floor
Jl MH Thamrin No 1
Jakarta 10310


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